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Checking out the latest social media marketing trends might not be something you do as a business owner, and to be honest, who could blame you? Considering how seemingly fickle these platforms & their users can be, who can actually keep track of what is popular at any given time? The thing is that marketing on social media is big. No, scratch that. It's MASSIVE right now, and there's never been a better time to really capitalize on using social media to one's advantage as a business owner.

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But if you don't know how to use social media to market your business in the first place, how are you going to tap into this resource?

Truth be told, social media is bigger than ever right now, and according to some numbers, half of the world's population is using social media, so you're talking billions of people. These platforms are being used to keep in contact with family members and start social movements. When it comes to business, though, they are being used to sell products and services. This means that if your business can harness the power of social media, there's some serious potential to the kind of success you could have.

The biggest issue that most businesses have is trying to get social media off the ground in a way that would have worked about ten to twelve years ago. Everything is moving faster now, and there's a need to keep up with the times. Some businesses are trying to adapt by creating social media pages, but profiles are incomplete, information is rudimentary at best, and their presence looks pedestrian. If their attempt to attract customers was through using "the Facebook", what they've actually done was shown how out-of-the-loop they are.

We're nearly a quarter into 2020, a new decade into the 21st century. Your business's social media marketing needs to be ready to rock. Here are the marketing trends you need to be aware of:

Getting An Expert In --- There are some people who are really tuned into social media, and then there are others who are simply trying to keep up. You need the former taking care of your business's feeds & marketing.

The TikTok Movement --- It's all about generating energy and engagement with your audience, and the skyrocketing popularity of apps like TikTok showcase this. Business owners need to know how to get their marketing to have this kind of boldness & enthusiasm.

Temporary Content --- Various platforms use what is called ephemeral content, temporary "stories" that are only available for a short time. It's a great way to get folks' attention.

Balance Between Types of Growth --- Businesses need to know how strike a balance between organic audience growth & that which is paid.

User-Generated Content --- By using polls, questions posed to the audience, and even requesting reviews/testimonials from previous customers, businesses can populate their social media with content that comes straight from "the people".

There's a good chance that when you read through these particular social media marketing trends, there will probably be some others already taking shape. That's the way this stuff works, but it's also why the first one, having an expert, makes the most sense at all times. Working with an outside marketing firm is your way of getting that expert in place. They know how social media works, what's hot, and more importantly, are goal-oriented & aim to get you the results you want when you want them.

We have all been there, wondering exactly what digital marketing is and why it is so important. This article should hopefully help you understand all that you need to know about digital marketing in Mumbai.

First thing's first. What exactly is digital marketing? And why is it an essential part/key ingredient to any modern business approach in its various forms? Digital marketing also known as internet marketing is the form of marketing that makes complete use of Internet or online based digital form of technologies such as mobile phones/cell phones, desktop computers/desktop laptop, other digital media electronics, etc. to help promote products and services. But you already knew that. If you did not, you would not be reading this article.

Many portals, websites, people, news reports, etc. are talking about this topic and penning down their insights on this topic. Given below are crucial points that underline/highlight the importance of digital marketing in 2020.

Digital marketing plays home to every marketing effort that requires the need of electronic devices or anything internet based. Businesses use to their profit digital marketing channels like SERP's also known as search engine result pages (Google, Yahoo, Bing, Hotmail, Ask.com, etc.) social media (Facebook, Twitter, Instagram, Tiktok, etc.) and websites that help potential customers connect with them. It is the art of selling, promoting and educating viewers, audience, target audience, potential customers, etc. about your product/company/brand. Digital marketing plays an extremely crucial role as they help create a community of like-minded people on your brand page with the help of which one can create awareness about anything he/she wants to/means to. Not for one, but for at least a zillion brands, it has helped in increasing sales and has always indefinitely helped make conversions. Rumour has it that B2B e-commerce sales are sure to outdo even B2C sales and conversions by 2020. To the brand's advantage, at least 90% of people are exploring and learning about your brand by observing and not by already making up their mind. The secret ingredient here is curiosity and surprise.

Marketing agencies in Mumbai have cracked the science that helps make digital marketing all over the world a booming, powerful success. It is owing to these agencies that constantly require the many evolving internet tools, that a prediction in the digital world has been made about how spending on marketing automation tools is expected to reach mo0re than twenty-five billion dollars annually by the end of 2023. It has also been predicted that by the end of 2021 (tentatively) advertising via the medium of videos should buy tiktok views grow up to at least twenty-two billion dollars.

Owing to the information above, it has been evident how digital marketing in Mumbai has only scaled higher and higher with each passing day. Agencies have come neck to neck to simply pitch for brands that are thrilling, interesting and capable of a social media revolution. And with print almost being said to become extinct, digital media marketing is surely a boon for brands and the advertising world.